Samco Holding Prepares to Launch its First Projects in the Egyptian Market with Investments of 15 Billion EGP
Samco Holding for Real Estate Development is gearing up to launch its first projects in the Egyptian market with an investment of 15 billion EGP at a location that will soon be announced, creating a significant surprise for the real estate market.
Eng. Saddam El Sayed, Chairman of Samco Holding for Real Estate Development, stated that his company is entering the real estate market as a major player, possessing a good reputation and a history in various investment fields. He added that Samco comprises a group of leading companies operating in contracting, pharmaceutical and petrochemical industries, and energy sectors, with the new company being the real estate arm of the group.
He highlighted that the company has a strong plan and aims to launch a project with investments of approximately 15 billion EGP in the coming weeks. He confirmed that this initial project would be followed by others with even larger investments in the near future.
Eng. Saddam El Sayed emphasized that the Egyptian real estate market is robust and attractive for investment, noting the significant Arab investments that have chosen Egypt to channel their funds. Additionally, he mentioned the support provided by the political leadership and the government to drive investment and encourage investors with several incentives, whether for Egyptian or foreign investors.
Eng. Ibrahim Zayed, General Manager of Samco Holding for Real Estate Development, stated that the company has a strong track record and extensive experience spanning many years, with a well-known name in the real estate market. The contracting arm has executed more than 20 projects in cooperation with the Engineering Authority of the Armed Forces, in addition to more than 50 projects with the private sector.
Zayed confirmed that Samco Holding aims to expand with major real estate projects in the New Administrative Capital, Fifth Settlement, and Sheikh Zayed. He pointed out that the company’s investment appetite was developed after long studies of the Egyptian market and its needs, ensuring the company’s ability to develop strong, competitive projects. He noted that the company’s strong financial standing enabled it to enter the Egyptian market with a project worth 15 billion EGP, which is not the largest in the project portfolio being prepared. The company is set to launch several major projects in different areas in the upcoming period.
Bassem Said, Head of the Commercial Sector at Samco Holding for Real Estate Development, said that the company has carefully studied the market and chosen the project locations with great precision based on the areas, customer needs, and other factors that helped select unique sites capable of competing with major players. He noted that the company did not only choose project locations carefully but also its team, forming a professional team that includes top expertise in the Egyptian market and abroad to implement the company’s expansion plan and strategy to become one of the leading real estate developers in Egypt.
Bassem Said added that the Egyptian market and the economy, in general, have undergone several successive changes recently due to various factors affecting the global economy. This necessitates the development of unconventional sales and marketing plans to suit all target customer segments.
He pointed out that the company has a strong strategy focusing on high-quality, competitive products, which will assist the marketing and sales team in reaching their target customers. The company’s team includes strong competencies capable of identifying target customers and marketing projects based on unprecedented sales and marketing plans.